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Collins and Barker to sparkle in M&S Christmas drive

ad is central to the Marks & Spencer Christmas campaign, which kicks off today with the rollout ...

EUROPEAN AGENCIES: Not made in Soho

the advertising," BETC's founding chief executive, Eric Tong Cuong, says. "The central taskforce decides." TBWA ... -Pacific advertising. A four-strong central team at TBWA reports to the worldwide account director, Daniel Gaujac ... , advertising is created centrally in Italy and is designed to convey both entertainment and the fact ...

BRAND HEALTH CHECK: Gucci - Is Gucci for the masses damaging the brand?

will be its ability to continue to control its overall image centrally. As the business expands into new ...

Superbrands case studies: Timberland

and performance, and to delivering the experience of 'the great outdoors' to its customers. The central pillar ...

PROFILE: The new fabulous - Julia Bowe, Marketing director, Harvey Nichols

-brand products. Making the Harvey Nichols brand distinctive beyond the walls of the store has been central ...

The story of modern footwear

, with stories that the government is being urged to launch its own fat tax on "fatty, highly processed and fast foods". The US government is already being encouraged to launch such a tax, which will force up the price of cheap junk food. Now the left-wing think tank Demos is encouraging the UK government to do ...

OPINION: Kylie wears Agent Provocateur, but would Hurley shop at M&S?

to communicate. A hallmark of M&S under Luc Vandevelde has been the clarity and focus on its central positioning ...

New Wembley in corporate sponsor U-turn

provisional deal is finalised in August. Sport England, a government organisation set up to administer ...

Superbrands case studies: Adidas

performance products for athletes remains central to the brand's philosophy today. Product Since ...

It's all about body parts as fast food and provocative kids clothes come under fire

appropriate for g-strings... Ann Summers, the sex store chain, is attempting to persuade the government ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.