05 Nov 2002
| by Jennifer Whitehead,
ad is central to the Marks & Spencer Christmas campaign, which kicks off today with the rollout ...
18 Oct 2002
| by ROB GRAY
the advertising," BETC's founding chief executive, Eric Tong Cuong, says. "The central taskforce decides."
TBWA ...
-Pacific advertising. A four-strong central team at TBWA reports to the worldwide account director, Daniel Gaujac ...
, advertising is created centrally in Italy and is designed to convey both entertainment and the fact ...
10 Oct 2002
| by BEN BOLD
will be its ability to continue to control its overall image centrally. As the business expands into new ...
04 Oct 2002
and performance, and to delivering the experience of 'the great outdoors' to its customers. The central pillar ...
19 Sep 2002
| by ALEXANDRA JARDINE
-brand products.
Making the Harvey Nichols brand distinctive beyond the walls of the store has been central ...
19 Jul 2002
, with stories that the government is being urged to launch its own fat tax on "fatty, highly processed and fast foods".
The US government is already being encouraged to launch such a tax, which will force up the price of cheap junk food. Now the left-wing think tank Demos is encouraging the UK government to do ...
04 Jul 2002
| by MARK RITSON, assistant professor of marketing at the London
Business School
to communicate. A hallmark of
M&S under Luc Vandevelde has been the clarity and focus on its central
positioning ...
01 Jul 2002
| by Staff,
provisional deal is finalised in August.
Sport England, a government organisation set up to administer ...
14 Jun 2002
performance products for athletes remains central to the brand's philosophy today.
Product
Since ...
24 May 2002
appropriate for g-strings... Ann Summers, the sex store chain, is attempting to persuade the government ...