to remove filtersSiemens Mobile picks former Nintendo boss
05 Dec 2002 | by SAM SOLLEY
marketing in emerging markets such as Central and South America. Siemens has come under criticism ...
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NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues
06 Dec 2002 | by ALASDAIR REID
, the industry was fragmented among a handful of companies and getting them to stump up the cash for a central ... relatively brief phase when ntl tried to add a central marketing resource on top of the regional efforts ... to think seriously about marketing itself centrally. But marketing yourself centrally is not the same ...
NEWS BRIEFS: O2 seeks head of post-pay marketing
28 Nov 2002
of his wider remit as vice-president of central marketing.
NEW MEDIA: SPOTLIGHT ON GLOBAL SMS - First global audience text vote takes Miss World to new level
22 Nov 2002 | by ALASDAIR REID
Have you heard the one about Bruce Forsyth, the government of Nigeria, a Sharia Law stoning, the world's first global audience text vote and last but not least, Miss World? We're not making this up ... point and defy the Nigerian government by stoning a girl to death for adultery. If this tragedy takes ...
MOBILE MARKETING: Text messaging to build youth loyalty
31 Oct 2002 | by MARY COWLETT
regulation is on its way. The main body of regulation comes from the Data Protection Act 1998, which governs ...
ANALYSIS: Broadband players battle it out
17 Oct 2002 | by RAVI CHANDIRAMANI
of the packages marketed as broadband fall short of the government's definition of broadband as having a download ...
McCann wins £20m Avaya data network from IPG sibling FCB
04 Oct 2002
worldwide, including several US government clients. ...
OPINION: Mills on ... BT Broadband
04 Oct 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
a telecoms company. It also matters in the political and economic arena since the Government has set ...
CLOSE-UP: Newsmaker - Jeremy Dale. Mobile marketer hopes to connect with the public
13 Sep 2002 | by JOHN TYLEE
client being steadily chipped away with the departures of people who had been central to the business ...
BRAND HEALTH CHECK: Orange - What can Orange do to re-invigorate its brand?
12 Sep 2002 | by DANIEL ROGERS
, and Larry Barker, creative director of BMP DDB, who was central in Orange's launch campaign at WCRS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
