to remove filtersConnex to boost image with voucher offer
12 Dec 2002 | by Mark Kleinman,
, operates services out of central London stations including Victoria, Charing Cross and London Bridge ...
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JWT unveils poster campaign for Smirnoff Ice free travel
13 Dec 2002 | by JENNY WATTS
The campaign, which includes four- and six-sheet posters and bus sides, will aim to reach a young, yet notoriously elusive, audience by targeting them in a receptive environment. Viacom Outdoor's special projects team, Impact, signed Smirnoff Ice up for the deal, which forms a central part of a ...
MyTravelLite hires Bargain Hunt star for ad campaign
12 Dec 2002
. MyTravelLite flies from Birmingham airport and advertising will initially be concentrated around the central ...
DIRECT: Connex to boost image with voucher offer
12 Dec 2002 | by MARK KLEINMAN
, operates services out of central London stations including Victoria, Charing Cross and London Bridge ...
Chief's exit shakes MyTravel rebrand
05 Dec 2002 | by DANIEL ROGERS
Carrick's exit puts a question mark over the company's central marketing strategy of rebranding 700 Going Places shops with the MyTravel name. Carrick was responsible for the company's 'masterbrand' project, which set out to make MyTravel its single distribution brand across the world ...
NEWS BRIEFS: Digby Jones calls on government to help tourism
28 Nov 2002
Tourism Alliance chairman and CBI director-general Digby Jones has called on the government to help
Home Office ads to put UK on alert for terror attack
13 Nov 2002 | by Mark Kleinman and Sam Solley,
LONDON - The British public will be placed in the frontline of the war on terror as the government...The Home Office confirmed yesterday (Tuesday) that it is developing a communications strategy to inform UK citizens that they can be the "eyes and ears" of the government. However, it denied reports it was planning a poster campaign telling people what to do in the event of a gas attack. On Monday, Prime ...
PRIVATE VIEW: Tim Delaney, the group chief executive of the Leagas Delaney Group
08 Nov 2002
to inform people about the new central London Congestion Charge Agency: TBWA/London Writer: Michael ...
ANALYSIS: UK tourism chief set to redefine promotion
07 Nov 2002 | by DANIEL ROGERS
in crisis funding from government and business, but it is unlikely to receive as much for next year. "We ...
Jowell will merge tourism bodies to boost marketing
01 Nov 2002 | by Jennifer Whitehead,
LONDON - The government is to merge the English Tourism Council and the British Tourist Authority...that there would be less emphasis on central services in the UK tourism sector, with England, Scotland and Wales ... and local government." The move was welcomed by the industry. ETC chairman Alan Britten said: "It ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
