to remove filtersCoca-Cola to extend music links with own download site
09 Dec 2003 | by Chris Scott,
already hit controversy because of Government efforts to clamp down on the marketing of 'junk food' brands ...
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CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
government consultation paper is due by the end of 2003 and we expect to see a fully formed government ... , observing the spirit as well as the letter of the codes that govern alcohol marketing. The challenge ... with the NHS and the Government's plans for the next elections. The money going into the NHS is at record ...
Tesco rejects MPs' loyalty card obesity suggestion
05 Dec 2003 | by Staff,
David North, director of government affairs at Tesco, was appearing before members of the health select committee, which is investigating the rise of obesity among children. Members of the committee ... , but the advertising industry has rejected the call. It says that the government should spend more money advertising ...
AA hits out at Govt's plans for tax on alcohol ads
05 Dec 2003 | by Our Parliamentary correspondent
The advertising industry has pledged to fight a plan by the Government to impose a levy on ad...brands is not the way to deal with it." The ad industry is now battling the Government on two fronts ...
Burnett lands global Big Mac brief
05 Dec 2003 | by Mark Sweney
Burnett won the business after a pitch against its fellow McDonald's roster networks TBWA Worldwide and DDB Worldwide. The network is expected to develop one central creative idea, which will be articulated by its local agencies in key markets. The pitch was run by McDonald's Chicago office. The Big ...
Leo Burnett wins pitch for global Big Mac campaign
04 Dec 2003 | by Mark Sweney,
Burnett won the business after a pitch against its fellow McDonald's roster networks TBWA Worldwide and DDB Worldwide. The network is expected to develop one central creative idea, which will be articulated by its local agencies in key markets. The pitch was run by McDonald's Chicago office. The Big ...
Nestle cereals in link with Disney's Brother Bear film
04 Dec 2003
. There will also be 'Wobbling Wildlife' animals inside packs. The Nestle promotion comes amid government calls ...
THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX
28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo
Alison Littley says the tension between procurement departments and agencies hinges on a central..., we have developed a stringent code to govern all our marketing and promotional activities, every day ...
EDITORIAL: Token efforts won't stop child ads ban
28 Nov 2003
the nation's health. Do something and they're accused of empty gestures to head off a Government ad ban ... good trying to argue that, after curbing snack food ads, the Government might as well move on to cars ... the problem and work with the Government to foster healthy lifestyles. This is bound to be tricky. How can ...
Feel campaign gives warnings to bingers for Alcohol Concern
28 Nov 2003 | by Mark Sweney
The campaign, developed by the integrated agency Feel, follows a report that found the UK is the binge-drinking capital of Europe. Alcohol Concern will launch its campaign to coincide with the upcoming publication of the Government's National Alcohol Harm Reduction Strategy. The campaign uses ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
