to remove filtersKeevill Barton Kershaw wins government parks brief
08 Dec 2004 | by Staff,
LONDON - CABE Space, a government body set up to champion parks and public space, has appointed
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DTI rubbishes reports of pact to privatise Royal Mail
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – The government has denied that there are any plans to partially privatise Royal Mail...for the government and it is our understanding that it is not on its agenda." Leighton and chief executive Adam ... , advised the government to privatise Royal Mail to allow it to respond faster to competition. If you ...
Parks champion job goes to KBK
08 Dec 2004
CABE Space, a government body set up to champion parks and public space, has appointed direct
Direct choice: Mercedes-Benz
08 Dec 2004 | by Irit Reed, Director, Caspian Partnership
The central proposition of AutoMotivation is to engage potential buyers of the (still prototype) Grand Sports Tourer as it develops from concept to full-scale production, though I can't see the car or any of its proposed design values in the mailing. The ambiguous brochure folds out to reveal a blank ...
DMA's rate card is wrong to fix a price for creativity
03 Dec 2004
, in the future perhaps, a lower rate than a company in Central London employing hundreds, without even accounting ...
Special Report: Direct Marketing - New-model planners
03 Dec 2004
environment where direct communications were playing a central role in acquiring and keeping customers ... -fertilise the disciplines. Database marketing has become central to prospect and customer management but, for brand planners ...
Special Report: Direct Marketing
03 Dec 2004 | by Robin Hicks, reports editor, Campaign
. But could DM's public image as a wasteful, intrusive business (page 34), when the Government is finally ...
Special Report: Direct Marketing - Doorstep Challenge
03 Dec 2004
the Government, which sells information from the census on to direct marketers. We were also told that credit ...
The Work: New Campaigns - UK
03 Dec 2004
THE LOWDOWN A colourful range of spoof household products is at the centre of a new government campaign ...
DMA calls on volume mailers to show green concerns
29 Nov 2004 | by Daniel Farey-Jones,
The move comes with just over a year to go before the DMA has to report back to the government on whether or not the industry has met the first set of targets set out in its producer responsibility scheme. Among these is a collective target for producers of print media and the UK paper industry to recover 30 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
