to remove filtersPublicis unveils The Real Picture
21 Dec 2004 | by MediaWeek
of Central London was. Two test issues have already been produced by Publicis Blueprint, with the well ...
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Media Moment of 2004 - Guy Sellers
22 Dec 2004 | by MediaWeek
This year has seen not only the recovery of media spends but also a number of shifts in the media environment. Firstly there are signs that the government is no longer happy to let the advertising industry ... , and I don’t think this has just been our experience, but more clients are asking for a centralization ...
Media Moment 2004 - Tim Irwin
19 Dec 2004 | by MediaWeek
and alcohol, including the Government’s view via the Department of Health. Since then a Government White ... , in the spirit of looking forward, 2004 will be best remembered for being the year that Government regulation ...
NHS TV hits the screens
17 Dec 2004 | by MediaWeek
The government has broadened its successful NHS Direct service into millions of living rooms across...-free, with the government pledging a massive £15m spend on the channel over three years. Reid said: “For the first time ...
MPs push for tighter BBC controls
16 Dec 2004 | by MediaWeek
by the Government. "But the proposals don't go far enough. I'd like to see an independent body to regulate ... Governance The Committee was heavily critical of the BBC’s existing structure, which has been in place ... this operation independently. Kaufman added that “the best way of sorting out the governance of the BBC ...
Co-regulation will continue in second year, says Ofcom boss
14 Dec 2004 | by MediaWeek
recommendations to the government over issues such as food advertising, the Advertising Standards Authority had ...
Review of the year 2004
14 Dec 2004 | by MediaWeek
and Bisto brands. Culture Secretary Tessa Jowell warned of a digital blackout, saying the Government would ... managing director. And it was suggested that a future Conservative government could consider introducing ... Advertisers’ conference that the Government was still open to curbs on advertising junk food to children. PHD ...
Q & A - Top thinkers on the doorstep
14 Dec 2004 | by MediaWeek
one eighth of my life travelling, earn my gold watch from Network South Central and then say ‘I wish I ... – I suppose being geographically quite central helps, but it is just a lot simpler to get around ...
A year to be pleased with for media’s new watchdog
14 Dec 2004 | by MediaWeek
Given the previous history of bodies set up by government to monitor any area – let alone one so volatile as media – it was surely only a matter of time before fists were flying. Well, for fear ... in mind most government-funded regulators in the past have had all the subtlety of a sledge hammer ...
The verdict is positive as Ofcom reaches its first anniversary
14 Dec 2004 | by MediaWeek
of the biggest criticisms of the government’s remit for Ofcom a year ago was that it did not have more direct control over the governance of the BBC. Ofcom’s ongoing review of public service broadcasting – which Tessa Jowell has said will be a key part of the Government’s decision making over Charter renewal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
