to remove filtersThe Work: New Campaigns - UK
10 Dec 2004
purity, Fallen celebrates its imperfection. The central point of communication is the bottle, which ...
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Government stubs out point-of-sale tobacco advertising
21 Dec 2004 | by Sam Matthews,
, pubs and clubs comes into effect today, the government latest attempt to clamp down on smoking.
Bic in revamp of Classic razor line as Bic 2 launches
08 Dec 2004 | by Staff,
The Bic Classic will be rebranded Bic 1, with revamped packaging to aid brand recognition. Central to the redesign is an increased use of orange, which it claims consumers associate with the Bic brand. Bic 1 and Bic 2 will be clearly differentiated, with the respective packs carrying a large blue ...
Branding News: Bic in revamp of Classic razor line
08 Dec 2004
The Bic Classic will be rebranded Bic 1, with revamped packaging to aid brand recognition. Central to the redesign is an increased use of orange, which it claims consumers associate with the Bic brand. Bic 1 and Bic 2 will be clearly differentiated, with the respective packs carrying a large blue ...
The World: Insider's View - Russia
03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe
International brands are using more and more local flavour in their attempts to communicate with Russian consumers.
Campaign: Kalashnikov promotes own-brand vodka
03 Dec 2004 | by Donna Werbner
central London location for shareholders and newspaper diary writers. The team also invited a few ...
Superbrands case studies: Gillette
29 Nov 2004
. In the UK, more than 1.6 billion men aged fifteen years and over remove facial hair. The US government ...
The Work: New Campaigns - UK
26 Nov 2004
pushes a white cue ball, representing the voter, against a red, representing the Government. So far, so ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
's Impact, sponsored by JP Morgan, and India Awakes, sponsored by Tata and the Indian government. India ... government, which turned to the branded entertainment company with a brief "to make Singapore a global city ... Singapore into a spaceport. "We said to the Singapore government, 'you've been a marine port ...
The Work: New Campaigns - UK
19 Nov 2004
, Grand Central, Wave Exposure: TV, cinema THE LOWDOWN Vodafone is hoping to put some distance between ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
