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Healthcare Survey: Ghost writers under spotlight

to market have recently led to reform in the regulation of the industry. In October, Government measures ...

Carat wins £35m Lego media account for most of Europe

implementation of central media guidelines across the European markets," Gernow said. If you have an opinion ...

Healthcare: Brand visibility

CODE Strict rules govern the promotion of ethical drugs to the public. Under the ABPI Code ...

Lancome drops Believe in Beauty for $300m global drive

York's Grand Central Station, from September. Edgar Huber, president of the luxury products division ...

News Analysis: GSK trials register raises PR stakes

is as intense in the US, where a debate is ongoing as to how a government-run registry could function. Merck ...

Campaign: Healthcare PR - Durex adds weight to National Condom Week

and Plan To lend gravity and focus on health issues while keeping the Durex brand central to National ...

HEALTHCARE: Pharmas face the future

the economy's third largest trade surplus - equal to £2.6bn in 2002. Indeed, according to government figures ... the opportunity to meet the chief execuitve and members of the board. Meanwhile, the government relations function ... -organised its PR function around stakeholder groups, addressing the media, government and devolved parliaments ...

Healthcare: How to cut drug waste

to the governments of European Union nations. Colossal amounts of healthcare spending go to waste because consumers ...

 

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