to remove filtersBrand Builders: Blackwood's
22 Dec 2004
in the Shetlands. The islands are central to the brand - despite the fact that three years on from that initial ...
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People moves: Scotch Whisky Association
22 Dec 2004
charge of responsible drinking initiatives. She previously worked in a government and consumer affairs
Government urged to fund TV ads to curb binge drinking
15 Dec 2004 | by Sam Matthews,
LONDON – UK charity Alcohol Concern has called on the government to fund TV ads to warn against...In much the same way that the government backs campaigns against smoking, the problem of binge drinking should be addressed, Alcohol Concern said. The Europe-wide survey revealed yesterday that the percentage of 15- to 16-year-old UK girls binge-drinking has increased from 27% to 29% in five years, so ...
BBC set to probe Top Pops drink
15 Dec 2004
Pop music partnerships, including a sponsorship deal with radio chart show Hit Zone on Time FM, which airs in South-East England, are central to the marketing strategy of the 10 Caribbean fruit-flavoured soft drinks. A spokeswoman in the BBC's litigation department said it planned to ensure ...
Food industry body gives top role to Unilever man
15 Dec 2004 | by Emily Rogers
should meet the controversial government proposals. Neath joined Unilever in 1977 and was made UK ...
Top Performers of 2004: International Creative Network of the Year - BBH
10 Dec 2004
Aires. The campaign was also used to brand New York's Grand Central Station. Levi's again proved a ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
" - a representative from each market acts as a central point of communication for their country as part ...
The Work: New Campaigns - UK
10 Dec 2004
purity, Fallen celebrates its imperfection. The central point of communication is the bottle, which ...
Bacardi shortlists St Luke's and Fallon for £10m account
08 Dec 2004 | by Staff,
with partying and excessive behaviour. The restrictions will form part of the government's crackdown on binge ...
Food marketing: Where is the partnership?
08 Dec 2004
of England. It was funded partially by central government, but also by local and regional tourism authorities ... Advertising Unit (FAU) to the government's White Paper on public health. The rebuke, delivered at the FAU ... Preston described how the government has ignored the marketing community on the subject and provided 'a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
