to remove filtersAs the dollar dips US woos Brits with film-inspired drive
13 Dec 2004 | by Staff,
NEW YORK - As the dollar continues to fall, the US government is launching a $6m (£3.1m
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News brief: US government ad campaign targets UK tourists
15 Dec 2004
A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens
Media Awards 2004: The Royal Mail Award - Best Total Communications Programmme
26 Nov 2004
-speed rail link. Using "Fly Eurostar" as the central message, Manning Gottlieb OMD used outdoor ...
Livingstone appoints agencies to create London portal
22 Nov 2004 | by Staff,
The project is being overseen by London Connects, a joint venture between the Association of London Government and the Greater London Authority, and will involve a coordinated approach on the part of all of London's major public services. This will include, among others, all the London boroughs ...
Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity
19 Nov 2004
because its previous agencies weren't centrally co-ordinated. Certainly, Asians don't see the brand ...
The Work: New Campaigns - UK
19 Nov 2004
, Grand Central, Wave Exposure: TV, cinema THE LOWDOWN Vodafone is hoping to put some distance between ...
The Work: New Campaigns - UK
12 Nov 2004
-production: Grand Central and De Wolfe Music Exposure: National TV and cinema WOOLWORTHS - CHRISTMAS CAMPAIGN ...
US in £3m bid to lure UK tourists
10 Nov 2004
It is the first time the US government has funded a generic tourism campaign in the UK since the slump in travel following the first Gulf war in 1991. Movie-themed ads that use the strapline 'You've seen the films, now visit the set' will break in mid-December. The work, overseen by Visit America ...
Destination marketing: Changing places
10 Nov 2004 | by Daniel Rogers
Africa. Nevertheless, President Mbeki's government is trying a similar approach in the ongoing strategy ...
IPA Effectiveness Awards 2004: Gold Award - Best Integration - Sponsored by Royal Mail
05 Nov 2004
THE CENTRAL LONDON CONGESTION CHARGING SCHEME...Campaign: The Launch Of The Central London Congestion Charge Client: Transport for London Agencies: TBWA\London, Fishburn Hedges Principal authors: Chris Baker, TBWA\London; Sue Garrard, Fishburn Hedges Media used: TV, interactive, direct marketing, print, PR, press, outdoor, radio, ambient ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
