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Puma links with Football League

is the first time Puma has tied with a domestic football governing body. It is also the latest in a string ...

Review of the year: 10 biggest marketing moments 2005

of its suppliers. Even Wal-Mart has called for a government inquiry into Tesco's dominance. The grocer ...

Ofcom consults on product placement

The regulator has reacted to a draft revision to the Television Without Frontiers directive submitted on 13 December, which proposes further liberalisation to the rules governing televsion advertising and will now take further steps to examine how this proposed liberalisation could be interpreted and applied ...

Initiative appoints Michielse as Netherlands chief executive

Michielse, formerly managing director of Initiative agency BrandConnection, takes up the post with immediate effect. He started his career as international media director for Initiative in 1996, responsible for developing business in Central and Eastern Europe and Asia. He was promoted to head ...

Conrad Black faces 95-year sentence as criminal charges mount up

and agreed to testify against his former colleagues. One of the central allegations against the defendants ...

Desperate Housewives is unlikely export to China

is seen as a major cultural departure for the Chinese government, which is known to shy away from allowing ...

Yorkshire Forward promotes the region with online push

The website has been set up by the government to promote sustainable economic development throughout Yorkshire and Humber and improve the region's economic performance by encouraging public and private investment. The campaign will launch with PR, promotional literature and the agency ...

Take 1 strikes deal with YO! Sushi

The title, which launched in September this year, will now be available in Haymarket, Trocadero, myhotel Tottenham Court Road, Islington, Whiteleys Bayswater, Fulham Broadway and O2 Finchley Road. This adds to the existing outlets via UCI cinemas, central London independent cinemas, Zone 1 tube stations ...

Rugby League gets new image from The Jones's and Intermarketing

LONDON - The Rugby Football League, the governing body for Rugby League, has created a new brand...of the very best sports governing bodies in the UK." If you have an opinion on this or any other issue ...

This week: Marketing news from the national press

will be on the site of the former Allders Store, will be Primark's first Central London outlet and one of its biggest

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.