to remove filtersThreat of jail removed from using 'pester power'
20 Dec 2006 | by David Tiltman
the government decided not to impose criminal sanctions on advertisers who use 'pester power'.
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Ofcom's junk food ad ban flawed according to Which?
21 Dec 2006 | by by Alex Donohue
. If Ofcom cannot rethink its approach in the face of industry pressure, the government needs to step ...
RKCR takes Marketing's Creative Agency of Year
20 Dec 2006 | by David Tiltman
OMD and Kitcatt Nohr Alexander Shaw took the media and direct prizes respectively, while AKQA won the digital category. RKCR/Y&R won the Grand Prix at this year's IPA Effectiveness Awards for its work for Marks & Spencer. The ads it has produced have been central to the recovery of the retailer, whose UK ...
Yeo Valley eyes lunchbox market
20 Dec 2006
and role as a healthy snack for children. It will also flag up efforts by the government to persuade ...
The Carbon Trust in digital roster
20 Dec 2006
The government-funded body has appointed four agencies to the roster: MRM Worldwide, Ogilvy Interactive, Tequila\London and WDMP. It is believed that they will be asked to pitch for briefs on a project basis. The appointments are part of a wider review of The Carbon Trust's £50m communications ...
Agency of the Year: Customer Publishing Agency of the Year - Redwood
20 Dec 2006 | by Craig Smith
's Heyday. The 250,000-circulation bi-monthly is the central pillar of the charity's over-50s membership ...
Review of the year: 10 biggest marketing moments 2006
20 Dec 2006
Ofcom and its government masters handle future advertising battles - first up being alcohol. 2. ITV ...
Agency of the Year: Market Research Agency of the Year - Flamingo International
20 Dec 2006
by a hefty £1.8m this year. Government departments, councils, watchdogs and charities sit alongside ...
Agency of the Year: Contact Centre Agency of the Year - LBM
20 Dec 2006 | by Robert McLuhan
, boosted by a number of government tenders coming up for review. 'Clients' willingness to buy seems ...
BT Retail marketing department to get major overhaul
19 Dec 2006 | by by Alex Donohue
It is understood that the department, which represents the company's BT Fusion, BT Talk Together, BT Broadband and BT Answer services, will now have individual marketing communications teams for each individual service, breaking up the existing one that operates from a central hub. Tracy Follows head ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
