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In a 1 million campaign, M C Saatchi has created two posters for TFL persuading Londoners to ride their bikes. The posters, which are a continuation of a long running campaign using the existing "you're better off by bike" line, are an attempt by the government office to reduce emissions and free up ...
taking place as media agencies began to bring digital planners into central planning departments, led ... director, appointing Niall Hogan to the newly created role. Hogan was tasked with leading a central ...
technological leap to be taken here and there is no good reason why politicians and government can t develop a ...
values for GSK because it is seen as enabling that conversation. Clear strategy Some of the central ...
the practice now. The three factors driving this are environmental pressures, government regulation ... with politically volatile climates, it's clear that we have to find a new way to feed demand. On the government ...
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3...in the week, Jowell told the House of Commons that the government was putting aside around £600m, which ... planned cuts by the government, which has indicated that it wants the corporation to reduce its annual costs by 3% a year, in line with other public sector bodies. Should the government's proposed 3 ...
government solicitation, work must use visual elements that relate to the $50-million Color of Money PR ...
new media are having on every part of society, including government, industry, and media itself ... to developing a central big idea that can drive, if not, lead a 360 degree campaign. Walking brands ...
. If Ofcom cannot rethink its approach in the face of industry pressure, the government needs to step ...
for government departments and commercial concerns. It also links with Mosaic Global to let marketers carry ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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