It is understood that the department, which represents the company's BT Fusion, BT Talk Together, BT Broadband and BT Answer services, will now have individual marketing communications teams for each individual service, breaking up the existing one that operates from a central hub. Tracy Follows head ...
OMD and Kitcatt Nohr Alexander Shaw took the media and direct prizes respectively, while AKQA won the digital category. RKCR/Y R won the Grand Prix at this year's IPA Effectiveness Awards for its work for Marks Spencer. The ads it has produced have been central to the recovery of the retailer, whose UK ...
and eye tests. However, the Government's information specialist continues to display a youthfulness ...
commitments towards their overseas suppliers. The Labour government must bring in effective regulation to end ...
, with highlights like original American antique flooring, distinctive lighting and a contemporary central staircase ...
. At the moment, the scheme is running on Lambs Conduit Street in central London, an area with an interesting mix ...
following negative publicity surrounding government plans to close up to 6000 branches. Last month a 4m-signature petition was delivered to Downing Street and MPs called on the government to save rural post offices ...
the means by which a consumer attains these, rather than the central feature of a visit ...
the experiential part of it,' he says. 'The event is a way to remind consumers that coming into central London ...
The fast food industry has been under mounting pressure from lobbyists, the government and health organisations about targeting children in ad campaigns, prompting some chains to adopt new marketing tactics. Last week, health charity Sustain complained to the Advertising Standards Authority about Burger King ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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