to remove filtersEuro snatches mobile ad deal
08 Dec 2006 | by James Hamilton
. Harnessing the potential of digital media is a central focus for Euro RSCG London." Last month, Euro hired ...
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BT Retail marketing department to get major overhaul
19 Dec 2006 | by by Alex Donohue
It is understood that the department, which represents the company's BT Fusion, BT Talk Together, BT Broadband and BT Answer services, will now have individual marketing communications teams for each individual service, breaking up the existing one that operates from a central hub. Tracy Follows head ...
Directgov makes local information available for mobile
01 Dec 2006 | by by Joanne Payne
London - Directgov, the government website that provides access to public services online, has...the public expects and we are able to meet this demand through joined-up government working, using mobile ...
Branson calls on government to stand up to Murdoch
22 Nov 2006 | by by Ben Bold
LONDON - Sir Richard Branson has warned that the government must to put a stop to BSkyB...governments have to draw a line in the sand. Every single time the Murdoch empire makes a move on more and more of the British media, governments don't have the courage to stand up to them," he said ... is to attempt to dominate, while the government's job is to ensure that monopolies do not come about and break ...
3 teams up with Galaxy to push music store
03 Nov 2006 | by by Daniel Farey-Jones
and central Scotland, and across Britain on satellite, cable and internet. 3's media agency MindShare has ...
Gyro unveils campaign to launch new Adobe Acrobat
23 Oct 2006 | by by Ben Bold
government. More than 160 separate events will take place until December 1 at venues in London, Birmingham ...
Euro RSCG set to win Alcatel Lucent rebranding task
13 Oct 2006 | by by Joe Lepper
The move comes as Alcatel's $13bn purchase of Lucent, which was first announced in April, awaits US government approval. If granted, the consolidated firm will be called Alcatel Lucent. According to reports in the US, the worldwide adspend is estimated at around $125m (£67m). This is not the first ...
International Business Media: The power of content
13 Oct 2006
content arena is taken very seriously at the agency. He points to the website, which forms a central ...
BlackBerry seeks to entice youth market
27 Sep 2006 | by Ed Kemp
and camera. It is central to RIM's strategy to broaden its appeal. The appointments complete a review ...
Direct News: Lenovo hunts for digital agency
19 Jul 2006
The company's global advertising is handled by Ogilvy & Mather, but it is now seeking a digital shop with which to work centrally. The decision follows the success of a viral campaign run by Lenovo. The activity, by Meme London, featured spoof video of a laboratory where technological developments, such as a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
