Ofcom's junk food ad ban flawed according to Which?
21 Dec 2006 | by by Alex Donohue
. If Ofcom cannot rethink its approach in the face of industry pressure, the government needs to step ...
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Blow to BBC as below-inflation licence fee rise to be set
22 Dec 2006 | by by Alex Donohue
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3...in the week, Jowell told the House of Commons that the government was putting aside around £600m, which ... planned cuts by the government, which has indicated that it wants the corporation to reduce its annual costs by 3% a year, in line with other public sector bodies. Should the government's proposed 3 ...
Experian rolls out Mosaic in the US
21 Dec 2006 | by by Staff
for government departments and commercial concerns. It also links with Mosaic Global to let marketers carry ...
Almost three-quarters of the UK now using digital TV
20 Dec 2006 | by by Jennifer Whitehead
television set with 7m versus 6.4m." The news comes as the government revealed that the cost of switching ... fee. The government has devised a scheme of financial support to ensure that no one gets left ...
Threat of jail removed from using 'pester power'
20 Dec 2006 | by David Tiltman
the government decided not to impose criminal sanctions on advertisers who use 'pester power'.
RKCR takes Marketing's Creative Agency of Year
20 Dec 2006 | by David Tiltman
OMD and Kitcatt Nohr Alexander Shaw took the media and direct prizes respectively, while AKQA won the digital category. RKCR/Y&R won the Grand Prix at this year's IPA Effectiveness Awards for its work for Marks & Spencer. The ads it has produced have been central to the recovery of the retailer, whose UK ...
Yeo Valley eyes lunchbox market
20 Dec 2006
and role as a healthy snack for children. It will also flag up efforts by the government to persuade ...
The Carbon Trust in digital roster
20 Dec 2006
The government-funded body has appointed four agencies to the roster: MRM Worldwide, Ogilvy Interactive, Tequila\London and WDMP. It is believed that they will be asked to pitch for briefs on a project basis. The appointments are part of a wider review of The Carbon Trust's £50m communications ...
Agency of the Year: Customer Publishing Agency of the Year - Redwood
20 Dec 2006 | by Craig Smith
's Heyday. The 250,000-circulation bi-monthly is the central pillar of the charity's over-50s membership ...
Review of the year: 10 biggest marketing moments 2006
20 Dec 2006
Ofcom and its government masters handle future advertising battles - first up being alcohol. 2. ITV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
