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Ad industry group to seek sector review exemptions

LONDON - The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt...advertising. At the beginning of next year, the Government will publish a set of proposals aimed at raising the performance of the sector. In its 30-page submission to the review, the IPA advised the Government to offset ... , also wants the Govern-ment to promote the UK as a centre of advertising excellence, in the same way ...

Milk body calls pitch for organic activity

It is understood the work will span direct mail, leaflets and posters, as well as promoting the product in the grocery multiples. The body, which is co-funded by British dairy farmers, the government ... and a further 5m from the government and private sector sources, launched a refreshed milk identity ...

Bureaux report 60% upturn in suppression usage

in fourth and government legislation in fifth. Mortascreen said 78% of respondents preferred its screening ... industry with continued consumer and media backlash, proposed government legislation and increased ...

NS&I shortlists direct agencies

by the government. In its last review, conducted in 2003, all its agencies were reappointed. ...

Car marques in customer push

The agency has been briefed to create a series of campaigns, spanning both online and offline, but it does not affect Land Rover s relationship with direct shop Wunderman. Work will include direct and email activity and point-of-sale material. The promotional work will be created centrally ...

MediaCom Scotland retains national brief

, with options to extend. The Scottish government has set a media spend ceiling of 60m for all of the public ... , is the devolved government for Scotland, responsible for various day-to-day issues. It managed an annual budget ...

COI calls planning pitch for DWP project

LONDON - The Central Office of Information has kicked off a pitch for a planning assignment...site designed to encourage direct communication with the government and stimulate debate among older ...

IPC appoints Whittle to digital development role

and branding space. Sitting centrally means we can respond to client s needs across all of IPC s platforms ...

Information Commissioner calls for more data powers

LONDON - Richard Thomas, the Information Commissioner, has called on the government to extend his

Network Rail appoints Communique 360 for retail drive

Communique 360 has been made a strategic partner for Network Rail to increase awareness of retail services across its 17 UK stations, which include London Paddington, Birmingham New Street, Manchester Piccadilly, Glasgow Central and Liverpool Lime Street. Network Rail said the campaign, which breaks today ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.