to remove filtersWidgets and video open ad doors in UK Disney revamp
11 Dec 2007 | by Andrew McCormick
features Disney sees as central to its revamped offering. Disney has opted not to put its vast array ...
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Ad industry group to seek sector review exemptions
11 Dec 2007 | by Isabella Piasecka
LONDON - The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt...advertising. At the beginning of next year, the Government will publish a set of proposals aimed at raising the performance of the sector. In its 30-page submission to the review, the IPA advised the Government to offset ... , also wants the Govern-ment to promote the UK as a centre of advertising excellence, in the same way ...
Widgets and video open ad doors in UK Disney revamp
11 Dec 2007 | by Andrew McCormick
. Disney.co.uk goes live this week with 400 videos and games two features Disney sees as central to its ...
Ad industry group to seek sector review exemptions
11 Dec 2007 | by Isabella Piasecka
The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt the UK...advertising. At the beginning of next year, the Government will publish a set of proposals aimed at raising the performance of the sector. In its 30-page submission to the review, the IPA advised the Government to offset ... MacLennan, also wants the Government to promote the UK as a centre of advertising excellence, in the same ...
Unravelling TV trading's status quo
11 Dec 2007 | by Emma Barnett
s equivalent of the Office of Fair Trading - ruled that a key, central plank of the TV ad trading system used ... space seller will be governed by a so-called hybrid model, under which the two ad sales houses ...
Widgets and video open ad doors in UK Disney revamp
11 Dec 2007 | by Andrew McCormick
as central to its revamped offering. Disney has opted not to put its vast array of feature films and TV shows ...
Up the Ladder
11 Dec 2007 | by Media Week
Sabel Media. CBS Outdoor has created an international central executive team that includes a ...
Next year could well mark a turning point for media
11 Dec 2007 | by Steve Barrett
. If the media industry recognises this and starts to fight back and persuade regulators and government ...
Mobile firms alerted to new EU rules
05 Dec 2007 | by Andrew McCormick
The trade body believes the new Audiovisual Media Services Directive will enable mobile companies to better exploit opportunities across different member countries. The directive will replace the TV Without Frontiers framework which currently governs Europe s audiovisual industry. For the first time ...
Video-on-demand content to face tougher regulations
04 Dec 2007 | by Tristan O'Carroll
At present, the Association of Television on Demand (ATVOD) whose members include BT, Tiscali, and Virgin Media self-regulates the industry. But following MEPs May agreement over the new Audiovisual Media Services Directive the replacement for the TV Without Frontiers Directive that currently governs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
