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Direct: Milk body calls pitch for organic activity

It is understood the work will span direct mail, leaflets and posters, as well as promoting the product in the grocery multiples. The body, which is co-funded by British dairy farmers, the government ... and a further £5m from the government and private sector sources, launched a refreshed milk identity ...

Editorial: Stay firm in face of recession

of the government's increasing effort to curb advertising of less healthy products, particularly to children ... and the rest of government must tread carefully, as several drinks firms say they have already made great strides in their efforts to stop children being targeted by their brands. If the government does ...

Agency of the Year 2007: Sales Promotion Agency of the Year - Space

the bold step of using people's stories of their experiences in the region as the central campaign idea ...

Digital: Environment Agency plans digital roster

The organisation, which is 60% owned by the government, has issued a tender asking for agencies to submit proposals to work across all aspects of its digital communications strategy. The brief is divided into three areas: design, usability and accessibility, and digital marketing. The first covers ...

Raymond Snoddy on media: Let your good reputation precede you

, the real influence to be encouraged flows from original sources such as government ministers and academic ...

Agency of the Year 2007: Media Agency of the Year - Mediaedge:cia

working with the government to advise the Cabinet Office on the future of media communications ...

Sector Insight: Non-sweet biscuits - Healthy innovation drives sales

away. As the government drives awareness for diets to consist of no more than 6g of salt a day, many ...

Injured Action Man promotes charity drive for soldiers

Mexsom, director of central fundraising and marketing at the ABF, said: The advert has been our most ...

Ad industry group to seek sector review exemptions

LONDON - The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt...advertising. At the beginning of next year, the Government will publish a set of proposals aimed at raising the performance of the sector. In its 30-page submission to the review, the IPA advised the Government to offset ... , also wants the Govern-ment to promote the UK as a centre of advertising excellence, in the same way ...

Milk body calls pitch for organic activity

It is understood the work will span direct mail, leaflets and posters, as well as promoting the product in the grocery multiples. The body, which is co-funded by British dairy farmers, the government ... and a further 5m from the government and private sector sources, launched a refreshed milk identity ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.