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Indian brands expand horizons

, an adviser on nation branding to various governments, says that although opinion formers recognise the rise ...

The year's top 10 legal cases for marketers

Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...

Car marques in customer push

The agency has been briefed to create a series of campaigns, spanning both online and offline, but it does not affect Land Rover s relationship with direct shop Wunderman. Work will include direct and email activity and point-of-sale material. The promotional work will be created centrally ...

Network Rail appoints Communique 360 for retail drive

Communique 360 has been made a strategic partner for Network Rail to increase awareness of retail services across its 17 UK stations, which include London Paddington, Birmingham New Street, Manchester Piccadilly, Glasgow Central and Liverpool Lime Street. Network Rail said the campaign, which breaks today ...

Facebook to enter Chinese market with new site

The social networking site already has more than 100,000 members in its English-language service for the Chinese market, along with alumni groups for universities including Peking and Fudan. Facebook.cn has been registered by the US-based company, according to search results on government-backed China ...

Google goes green with carbon footprint project

and government campaign Act on CO2 are also involved with the project. The site includes constantly updated ...

The World: Wellington - US green crusader forces NZ retailer to drop ad

Brockovich, who inspired an Oscar-winning movie, which starred Julia Roberts, was angered by an ad for the appliance retailer Bond & Bond, which said: "Government says fridges are better younger. Just like women, really." She is currently fronting ads for Noel Leeming, the country's largest electronics retailer ...

COI seeks agency for cervical cancer vaccine task

the government’s plan to vaccinate teenage girls against cervical cancer....earlier in the year and has been working with the department for several months. The government announced ...

WPA Pinfold develops warm identity for npower

services will be offered by npower hometeam, including boiler and central heating installation, on-demand service and repair, and boiler and central heating cover. ...

Direct mail data not clean enough yet

that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.