to remove filtersIndian brands expand horizons
04 Dec 2007 | by Jane Simms
, an adviser on nation branding to various governments, says that although opinion formers recognise the rise ...
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City Republic: new owner on the cards for Jaguar
12 Dec 2007 | by Stephen Foster
grocery giants Tesco is arguably the best at expanding overseas, with strong businesses in Central Europe ... ? China probably. Absolut invites $5bn bids The Swedish government is auctioning Vin Spirit ...
The year's top 10 legal cases for marketers
27 Nov 2007 | by Nick Johnson
Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...
Car marques in customer push
27 Nov 2007 | by Ed Kemp
The agency has been briefed to create a series of campaigns, spanning both online and offline, but it does not affect Land Rover s relationship with direct shop Wunderman. Work will include direct and email activity and point-of-sale material. The promotional work will be created centrally ...
Wrigley's Airwaves extends GSE Ducati Superbike deal
15 Nov 2007 | by Alex Donohue
forward to more great racing next season. Airwaves Ducati will be central to Wrigley s Airwaves Pro ...
Jaguar and Land Rover hire PHWT for aftersales task
14 Nov 2007 | by Nikki Sandison
PHWT has created a series of campaigns including on- and offline ads, direct marketing and point of sale. The work has been carried out centrally but can be adapted and translated for Jaguar and Land Rover s markets worldwide. PHWT has offices in the UK, Germany and France, as well as translation ...
Peugeot backs 308 launch with CMW mailer
25 Sep 2007 | by Alex Donohue
, would aim to continue the TV spot s central theme that customer s would find their natural place ...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...
Land Rover splits with Craik Jones after 16 years
13 Sep 2007 | by Kate Nettleton
to create a central hub of WPP-owned agencies in the UK to produce work for the whole of Europe, Russia ...
Renault opts for stronger image in brand revamp
12 Sep 2007 | by Nikki Sandison
The redesign aims to highlight the brand rather than its models, with a corporate brand design that acts as a central and unifying tool. The revamp includes a facelift for the logotype with the Renault rhombus and typographic style used together in a yellow square to reaffirm its traditional colour ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
