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The Work: New Campaigns - UK

, Speade Post-production: The Mill Audio Post-production: Grand Central Exposure: Sky TV, national press ...

The year's top 10 legal cases for marketers

Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...

Power 100: Next Generation 2007

of his work on the 'Act on CO2' campaign taking place across government. For marketers wishing to make a ... -change debate. Watson helms the 'Act on CO2' initiative, co-ordinating all government climate-change activity. As Defra looks to involve big brands, it is becoming one of the most forward-thinking government campaigns ...

News Analysis: Uniqlo's second surge

much money out of the market, not even the immediate central London market,' says Hyman. 'Uniqlo ...

City Republic: Nike, US interest rates and C4's birthday

well disappear in the end but 2bn or so for the Treasury would probably persuade the Government to let ...

Nike improves FA terms to secure Umbro kit deal

with Umbro. Nike has agreed to improved terms with the governing body, but the spokesman would not give ...

The Work: New Campaigns - UK

Central Exposure: Film4 THE LOWDOWN Throughout the history of film, cars have played an intrinsic ...

The Work: Private view

and effortless execution. They all seemed to think that the central device overcame the somewhat generic ...

Physical or digital?

after closing its Tottenham Court Road store last year. Rent in central London has become prohibitive ...

The Work: New campaigns - UK

-production: Grand Central Exposure: National and Australian TV THE LOWDOWN In order to promote Tilda ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.