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Are the public attracted to food brands with healthy messaging?

The government's "five a day" campaign appears to be working as UK consumers are eating more fresh

Supermarkets come top for green values says new poll

s global Sustainability Practice, said: There is a lesson here for governments and other brands ... and Government combined are seen as most to blame for creating environmental problems. However, an increasing ...

Should the government or companies take responsibility for climate change?

Consumers are calling on brands, rather than governments, to take responsibility for reducing...solutions to climate change rather than the government. It suggested that consumers have given up on their government's abilities to combat the problem. Only 11% of respondents agreed strongly that their elected ...

Do the public think Austria needs an image campaign?

In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch...The case of 73-year-old Josef Fritzel, who sexually abused his daughter Elisabeth and kept her in a windowless basement for 24 years, has put the Austrian town of Amstetten in the media spotlight. Austrian Chancellor Alfred Gusenbauer said that the government planned to hire consultants to get the image ...

Do the public want upmarket burger chains?

Burger King is planning to roll out the UK's most expensive burger as part of a wider strategy to boost its premium credentials. It is set to launch in May in a limited number of outlets in upmarket central London locations. Burger King came up with the idea after Selfridges ditched an 85 sandwich ...

European broadband continues to grow

European broadband markets are generally much more saturated and mature than the Central and Eastern ...

Does advertising affect children?

The Government has launched an inquiry into whether children are damaged by advertising, which

Survey highlights Digital TV Switchover confusion

In January 2008, online radio show FrequencyCast ran a poll among its listeners and site visitors to see how well the Government s Digital Switchover message is getting through. Within three weeks, over 600 responses had been received. Over 60% stated that their homes are ready for the 2012 switch ...

How effective will the Government's anti-obesity campaign be?

The Government has ordered a £75m advertising campaign in an attempt to tackle the obesity crisis

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.