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Waitrose 'home' by Miles Calcraft Briginshaw Duffy

Home is the central theme to Waitrose s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together. The visuals are an edited version of last year's Waitrose Christmas ad. ...

Marmite 'horrid henry' by Iris London

, to promote the Reading for Life government initiative.

Drinkaware 'drink smarter' by AMV BBDO

, in partnership with the Government, today unveils the first stage in a £100m campaign.

Government ad campaign advises on how to safely cook a turkey

LONDON - The Food Standards Agency is attempting to reduce the number of food safety problems with its annual Christmas advertising campaign.

Honey Monster Foods on the hunt for creative and media shops

the central character in its advertising. The successful agencies' first task will be to devise ...

Peter Andre becomes celebrity busker for Coca-Cola

mystery outdoor Central London location. It is the first time the celebrity has teamed up with Coca ...

Top 10 marketing moments 2009

for the government's bank bail-out made the economy the defining theme of the year. In January 2009, Britain ... The government's U-turn on TV product placement - a practice that turned James Bond into a Mondeo-man - marks ...

Government food-labelling guidelines draw anger from Israel

LONDON - Israel has hit out at government guidance for supermarkets which says West Bank goods

The Marketing Profile: Nigel Parrott of Daniels Group

and Parrott intends to test the campaign, by The Brooklyn Brothers, in central England before he expands it ...

Food and drink industry round table: marketers look ahead

the ability to get instant feedback is key. People talk about their lives online, and FMCG is central ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.