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Public View - Did the Government's latest ad for road safety have an impact?

08 Mar 2010

The soundtrack for the Department for Transport's latest Think campaign tv ad was one of the strongest elements of the campaign according to this weeks public opinion poll.

Final of Alan Sugar's The Apprentice peaks at 10.3 million

20 Dec 2010 | by Arif Durrani

slot after concerns were raised over Lord Sugar's role as a government adviser around the time ...

Adspend forecast for 2011 revised upwards

17 Dec 2010 | by Daniel Farey-Jones

Risks in 2011 include the effect of government spending cuts as well as concerns about unemployment, which has resumed its upward trend according to official figures released this week . AA ... to increase by just over 2% in 2011, but there are risks ahead, especially with government spending cuts ...

TV ad revenue tipped for up to 8% growth over January and February

16 Dec 2010 | by Maisie McCabe

, as the significant figure spent by the Government s Central Office of Information, estimated to be around 35m ...

New Year VAT increase to trigger £2.3bn consumer squeeze

03 Dec 2010 | by Ed Owen

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

Panorama's attack on Fifa beats European football heavyweights

30 Nov 2010 | by Maisie McCabe

The BBC's controversial expose about football's governing body, 'Fifa's Dirty Secrets: Panorama

A year in media: Billetts looks to 2011

22 Nov 2010 | by Simon Cross

. Economically, nothing much has happened that we didn t foresee at the time: a change of government ... prospect of tax rises and cut-backs in the public sector and benefits; the slashing of government adspend ...

Trading 'volatile' but Trinity Mirror holds firm

11 Nov 2010 | by Maisie McCabe

economic environment and the uncertainty resulting from the Government spending review but the board ...

Moody Britain 2010: What can brands learn from the spending review?

03 Nov 2010 | by Pulse @ McCann London

The challenges facing the current and previous governments show that a focus on the 'now' should...place?" One of the hallmarks of the previous government was the constant consultation of ordinary ... demanded better public services and the government, guided by the politics of now, responded with heavy ... to the government, describes how this played out at 10 Downing Street: "The Prime Minister s closest advisors were ...

Retailers top consumer trust as banks lose out

28 Oct 2010 | by Andrew McCormick

Five high-street banks feature in the top 20 of the UK's most-trusted brands, based on a poll carried out by Lansons Communications and Opinium Research. Barclays, HSBC and Nationwide, which did not seek financial support from the government during the credit crunch, rank higher than competitors ...

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