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Remington ' How the world gets ready' by Addiction London

Addiction London has created its first work for Remington, positioning its products as central

Top 10 marketing moments of 2010

channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...

New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

FMCG goods 'recession-resistant', says Unilever Asia president

HONG KONG - Unilever's president for Asia, Africa, Central and Eastern Europe, Haresh Manwani, says

Unilever sets target of halving carbon footprint in 10 years

the answers", and will need to work in partnership with customers, suppliers, governments and NGOs ...

Unilever joins Big Society

-party sectors and is linked to the government's policy on advancing social responsibility. The exact nature ...

The best brands of 2010: choose your winner

. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...

ZenithOptimedia retains £285m global Sanofi-Aventis account

are prescription-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Kraft to increase marketing spend

Speaking to analysts yesterday (15 September), Irene Rosenfeld, chairman and chief executive of Kraft, said marketing will play a central role in developing the company. "We've built a solid foundation for growth. By leveraging our scale, making strategic investments in marketing, sales ...

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