to remove filtersHyundai readies 'modern premium' brand strategy
16 Dec 2010 | by Alex Brownsell
saw a significant rise in its UK market share as a result of last year s government-funded scrappage ...
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US sues BP for Deepwater Horizon catastrophe
16 Dec 2010 | by Ed Owen
The US government has filed a civil suit against BP for the effects of the massive oil spill...: "We intend to prove that these defendants are responsible for government removal costs, economic ... defence, claiming the suit was: "...solely a statement of the government s allegations and does not in any ... ." BP's statement continued: "BP will answer the government s allegations in a timely manner ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
for a lot of people that went with them." Plans by the coalition Government to slash spending by up ... . Government cuts Let s hope they ve got it right, because we need them to be right. I think we probably did ... be fantastic to think that at some point the Government can say ok, we re on track. Sale of BBC ...
Jeep targets snowed-in consumers with latest campaign
08 Dec 2010 | by Alex Brownsell
by the US government, after Chrysler had filed for Chapter 11 bankruptcy last year. ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
of weighty academic theories, his 1995 tome Big Hair postulated that hair styles and colour were central ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...
Profile: Shifting up a gear
20 Oct 2010
of the UK's automotive industry pondered the end of the government's scrappage incentive team, Toyota had ...
Jaguar Land Rover overhauls sales and marketing management
19 Oct 2010 | by Ben Bold
The car manufacturer has poached Saab's executive sales director Adrian Hallmark, and has appointed him Jaguar's global brand director. The group has also changed the role of John Edwards, currently Land Rover UK and Central Europe s managing director. He has been made global brand director ...
Vauxhall backs lifetime warranty with ad push
11 Aug 2010 | by Alex Brownsell
successive monthly rises. With the government's scrappage incentive scheme now concluded, the figures have ...
Kia hit by setback for seven-year warranty ads
11 Aug 2010 | by Jennifer Whitehead
was included in the final frames of the ad underneath the central image of the Kia logo, this information ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
