A familiar new strategy
17 Nov 2010
ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...
of weighty academic theories, his 1995 tome Big Hair postulated that hair styles and colour were central ...
. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...
% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...
The new contract is believed to be worth in excess of 10m over its duration. Puma claims the contract is "by far the largest ever given to a track and field athlete, positioning Bolt as a top earner in the world of sport". The 24-year-old Jamaican sprinter will be central to the brand's global marketing ...
Government representative are increasing pressure on marketers to flag up their use of airbrushed
: "[Swannell s] appointment completes our succession plan and enables us to revert to standard governance ...
Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.
was intended to be a heightened dramatisation of his passion for typography. Government (national local ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.