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New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

A familiar new strategy

ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...

Helen Edwards on Branding: The contrast ratio

of weighty academic theories, his 1995 tome Big Hair postulated that hair styles and colour were central ...

The best brands of 2010: choose your winner

. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Usain Bolt sticks with Puma for 2012 Olympics

The new contract is believed to be worth in excess of 10m over its duration. Puma claims the contract is "by far the largest ever given to a track and field athlete, positioning Bolt as a top earner in the world of sport". The 24-year-old Jamaican sprinter will be central to the brand's global marketing ...

Coalition MPs target advertising airbrushers

Government representative are increasing pressure on marketers to flag up their use of airbrushed

M&S confirms Robert Swannell as Sir Stuart Rose's successor

: "[Swannell s] appointment completes our succession plan and enables us to revert to standard governance ...

Government to tackle airbrushed ads

Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.

Master, Nadav and Telfer Triumph at Campaign Photo Awards

was intended to be a heightened dramatisation of his passion for typography. Government (national local ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.