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Starbucks 'snowflake' by BBDO New York

Starbucks used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on US cable networks such as MTV, TBS and Comedy Central. ...

Top 10 marketing moments of 2010

channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...

Cadbury and B&Q flagged as targets for tax protests

movement said savage cuts to the public sector by the coalition government could be reduced if large ...

New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

Pernod Ricard in push for Brancott Estate wine

to which the advertising is central gives us the opportunity to outreach to our target consumers ...

Lactalis makes bid for Yoplait

light as a way of keeping Yoplait out of foreign hands. The French government has previously been ...

A familiar new strategy

ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...

Opinion: Does Coca-Cola risk losing brand value by abandoning UK-specific TV ads?

is just the latest pendulum swing from local to central and back. My guess is that if you correlated ...

Nestlé takes on Unilever's Knorr by boosting Maggi in the UK

flagged up its recent launch as central to helping lift group sales in its latest financial results. A ...

Sleight to join Unilever as global Knorr vice president

and Nordics (NWEN) and Central Southern Europe. Sleight's new appointment is the latest of Unilever ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.