to remove filtersLondis owner appoints Burleigh as marketing director
22 Dec 2010 | by Ed Owen
of the brands to sign up to the government's sustainability pledge in March. ...
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Remington ' How the world gets ready' by Addiction London
01 Oct 2010
Addiction London has created its first work for Remington, positioning its products as central
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...
Boots steps into sport sponsorship ahead of London 2012
07 Dec 2010 | by John Reynolds
The retailer is expected to sign up as the main sponsor of Gold Challenge, an initiative set up by government quango Sport England to encourage participation in sport and raise money for charity. Consumers will be challenged to attempt Olympic and Paralympic sports in the build-up to the Games. Sport England, which ...
Cadbury and B&Q flagged as targets for tax protests
06 Dec 2010 | by Ed Owen
movement said savage cuts to the public sector by the coalition government could be reduced if large ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
Asda eyes up brand tie for fabric softener dispensers
02 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
, as opposed to 21 from the smaller bottle size. The trial, which was part-funded by the government's Waste ...
Sales promotion: Festive sales promotion
01 Dec 2010 | by Amy Golding
for January purchases to encourage them back into stores at a time when government cuts and an increase ...
Profile: Game-winning strategy
24 Nov 2010 | by Kim Benjamin
be governed to some extent by the more immediate concerns of the crucial run-up to Christmas this year ...
A familiar new strategy
17 Nov 2010
ad strategy outlined by Sharp placed 'Your M S' as the central brand, with each fashion offshoot ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
