to remove filtersMcDonald’s UK reviews internal comms position
10 Mar 2000 | by ADAM HILL
, handles government affairs; Camargue looks at property PR, and Anderson Kelly is its full service agency ...
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Phipps takes all after Sherry bid
14 Apr 2000 | by JENNIFER WHITEHEAD
government, with sherry producers also helping to pay for campaigns. Their aim is to promote the fortified ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
, but in its future fortunes. PR is central to the revival of M MD of Bryan Morel PR Christine ... were all immediate results. This, in addition to the promotion itself, was central to the store ... the Central St Martins School of Fashion in the 1990s. McViegh, who describes her job as a hands-on role ...
MEDIA: The tobacco ban is not the end all for advertisers
09 Jul 1999 | by MAGGIE BROWN
The Government s decision to bring forward its ban on tobacco advertising to this December has...The Government s decision to bring forward its ban on tobacco advertising to this December has much to commend it. This was an issue ad land was never going to win: the writing was on the wall for a decade. It s been noticeable that the industry s bright stars knew that and gave up fighting ...
are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising
02 Jul 1999 | by ROBERT GRAY
When the Government announced two weeks ago that it was to clamp down on the promotion of tobacco...When the Government announced two weeks ago that it was to clamp down on the promotion ... with that used by the European Commission, whose directive on tobacco promotion the Government is looking ... . A two-month consultation process between the tobacco industry and the Government has already begun ...
Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi
06 Nov 1998 | by CHRIS GENASI
and government officials who are forever vigilant in promoting their own causes. Brands that ignore ...
INTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
Foster, Monsanto s director of public and government affairs, UK, told the International Public...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public ...
CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying
08 Aug 1997 | by FRANCES LEE
tobacco advertising and sponsorship ban was one of the new Government s election manifesto pledges which ... to persuade them that an advertising ban would not achieve the Government s aims. The video, fronted ... of the world where tobacco advertising has been banned the end results the Government are seeking have ...
Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
a give-away - included the unveiling of a 140-foot poster to the press in central London ...
THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week
30 May 1997 | by NICK PURDOM
will be waiting to see if there is any room for manoeuvre. I can t see the Government being able to prevent ... , but a thorough Government ban could restrict many of these activities. Many tobacco companies also undertake community sponsorships with more subtle PR benefits and the Government s position ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
