to remove filtersTune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
material, the Professional Games Match Officials (PGMO) and all governing body websites, as well as match ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans
Future TV: Telly's vision
13 May 2010 | by Adam Woods
's Grand Central Station in February. In theory, 3DTV takes the augmented reality experiments of recent ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 April). The central thrust of the piece was that the agency deal has long been a corrupting influence ...
Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
-president of marketing and creative services, Comedy Central: 'I prefer agencies to hassle me and get things right rather ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
in the adult, gambling and retail sectors. It is now a central plank of many digital marketing strategies ...
Mark Kleinman on marketing and the City: Airlines under a cloud
27 Apr 2010 | by Mark Kleinman
lies around the corner. Yet, as a desperate scramble for compensation from governments across Europe ... . - Ryanair boss Michael O'Leary told the BBC: 'If governments close airspace, (they) should reimburse ...
Rewriting the rules
27 Apr 2010 | by Gemma Charles
Advertisers, lobby groups and industry bodies have been busy poring over the government's draft guidance on green claims for marketers looking to build the environmental agenda into their campaigns. The guidance, which was released at the end of last month for consultation, has been a long time in development ...
Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
to be central to the future of marketing: the management of personal/customer data. Labour kicked it off in its ... rejected a default position that has dominated government and commerce for the past 50 years ... this door because they had to (centralised government management of personal data is bust). Brands now have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
