to remove filtersFacebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...
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Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media ... Mauresmo, Mark Petchey, Fabrice Santoro and Sam Smith. Bet365's idents will be made by Drummond Central. It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
Emmerdale signs bet365bingo
23 Feb 2012 | by Nick Batten
Idents created by Drummond Central will run across 'Emmerdale' content on all ITV platforms, including online and mobile sponsorship bumpers on ITV Player, from 12 March. 'Emmerdale' averaged 7 ... .7% share of the audience on 8 December. The deal was negotiated by ITV Commercial, Drummond Central ...
Future brings in new chair to replace Parry
05 Aug 2011 | by Sophie Maden
of central overheads was cut from 6million to around 2m. He stepped back to become non-executive chairman ...
Old Jamaica Ginger Beer in Comedy Central sponsorship
07 Jun 2011 | by Sarah Shearman
campaign, which includes a bespoke sponsorship deal with TV channel Comedy Central.
Playboy readies launch of TV streaming service
21 Feb 2011 | by Ed Owen
in Central London, 30 years after the last Playboy nightclub venture lost its licence. Playboy founder ...
Kiss to launch search for new presenter with BlackBerry
06 Jan 2011 | by Maisie McCabe
January and on 29 January at Whitgift Centre in Croydon. The final heat will be held in central London ...
Product placement to hit UK TV from Feb 2011
20 Dec 2010 | by Arif Durrani
and follows the Government s decision earlier this year to allow product placement in UK TV programmes, as a ...
British TV will host product placement in 2011
03 Dec 2010 | by Arif Durrani and Maisie McCabe
process led by the former Labour government's culture minister Ben Bradshaw . It came just months after ... of the UK Government", and warned it was "punishing UK production companies by not letting them have ...
Lyons to step down from BBC Trust
14 Sep 2010 | by Loulla-Mae Eleftheriou-Smith and John Reynolds
, the corporation s governance body, which was set up in 2007, replacing the board of governors. In his letter ... the new coalition government. But Lyons has been credited with making areas of the BBC more transparent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
