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John Lewis 'christmas' by Adam & Eve London

The unadulterated joy felt by children opening their presents on Christmas morning is the central

Waitrose 'home' by Miles Calcraft Briginshaw Duffy

Home is the central theme to Waitrose s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together. The visuals are an edited version of last year's Waitrose Christmas ad. ...

Mason holds on to marketing reins at Game amid restructure

." Divisional general manager Dave Howard will take responsibility for the field and central operations team ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

to understand our message. Will the big-budget TV ad remain a central pillar of your marketing? TV ...

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

Industry bodies respond to Government plans to tackle binge-drinking

The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid.... But the responsibility of being in government isn t always about doing the popular thing. It's about doing the right thing." Over the summer, the Government will consult on whether to set its preferred price of 40p per ... will be hit by a 100 to 135 increase. At the same time, the Government will also consult on banning ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...

Tesco embarks on hiring spree to boost customer service

creation comes after Tesco attracted controversy about its participation in the Government's welfare ... on the Jobcentre Plus site after an IT fault and the advert was for a placement under a government work ...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad

to keep the magic of the brand's marketing alive. Music has become a central part of John Lewis' ads ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.