to remove filtersHelen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
. The Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...
Boris bids for Tech City to join London & Partners
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation...the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what ... is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ... will lobby the Government for the Tech City Investment Organisation and the associated budget to be folded ...
Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
valuable new users or make a defensive play. But mobile photosharing is central to Facebook's next ...
Google hires first head of marketing for Google+ in EMEA
23 Apr 2012 | by Sarah Shearman
next Monday (30 April) and will be based in Google's Central St Giles office in London. Google has ...
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
, Iberia (Spain and Portugal), Central and Southern Europe, Turkey, Switzerland and Austria, Benelux (Belgium, Netherlands and Luxembourg) and the Nordics. The regional, central and category units ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
-2011) Head of north Latin America, Central America and Caribbean region , Sony Ericsson (April 2011-September ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
and ISBA president, was more optimistic. 'It feels that the pressure from government has decreased rather than increased,' he said. Woods praised the government for being 'much more interested in partnering ... the central role a campaign director plays as a company embarks on major multi-discipline marketing drives ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
Digital marketing to be central to England's rugby World Cup
21 Mar 2012 | by John Reynolds
digital marketing will be central to the promotion of the event, says Paul Vaughan, chief executive
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
