to remove filterseasyJet 'expenses' by Publicis London
18 May 2009
The ad features a letter, addressed to Alistair Darling, explaining how the Government could have avoided the "expense-fiddling fuss" if they'd booked their flights through easyJet.com. ...
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Kosovo Government 'nation branding' by BBR Saatchi & Saatchi Tel Aviv
27 Oct 2009
The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...
Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ... . UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
their tickets still look cheap to the consumer. As the Government appears to not be budging on the increases ...
Tourism minister defends VisitEngland campaign against industry biteback
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
added: "We match our Government money pound for pound and the campaign is no way nearly over. "We ...
Thomas Cook head knocks Government's 'stay at home' campaign
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism...the campaign because it made sense for us commercially", but that the Government should be supporting tourism ... the VisitEngland campaign." Ailles called on the Government to recognise the economic benefits that overseas ... , according to recent ABTA research. Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...
Boris bids for Tech City to join London & Partners
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation...the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what ... is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ... will lobby the Government for the Tech City Investment Organisation and the associated budget to be folded ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
. The central thinking was based on the need to balance the tradition of the pageantry and occasion with a ...
Air tax rise sparks further lobbying from airline heads
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
in 2005. The Government has defended the increases to APD by stating that the tax was frozen last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
