and positioning has to be set centrally, with local brand managers reduced to implementing strategies set ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...
in economic growth and prosperity. Perhaps that's why government too is sitting up and taking notice. Three ... -issues never go away, of course, but more and more we are seeing government take the growth potential in UK ...
to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...
environment. Thankfully, the UK Government has chosen a pragmatic approach, recognising that data ... , and the UK Government has been working in partnership with industry and browser manufacturers to deliver what ...
together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... unhealthy foods has been a long-standing problem for policy makers and is central to the whole debate ...
brands and government aimed at investigating commercialism....with young people and take action on the findings. Government appoints an independent champion to manage a dialogue between Government and big brands, to further this debate. The ASA said it would "take ... my brand. There is a problem there, and actually government can do something it can legislate ...
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
Experiential campaigns will be governed by a new code, as part of a plan to strengthen self
, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... . This is a company that has taken a leadership approach to sustainability and plays a central role ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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