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Everything Everywhere and Stagecoach trial mobile contactless fares

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...

Is marketing at a crossroads?

to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...

Review of the Year: Top 10 marketing moments of 2011

on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

Publicis Blueprint scoops top gong at APA Awards

public sector/government: Ethos - Serco - Sunday Best internal communication : Cheers - Molson ...

BBC Worldwide consumer products appoints marketing director

is making deep cuts as a result of the Government freezing its budget. Eastwood joins from BBC Worldwide ...

Will product placement take branded content to the next level?

, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...

Disney seals Xbox 360 tie-up for game launch

. CURRENT TOP-SELLING KINECT GAMES, 2011 Kinect Sports Zumba Fitness Dance Central Kinect ...

Experimentation with digital outdoor is on the rise

of digital screens is on the London Underground, where CBS Outdoor operates panels in 28 central Tube ...

BrandMAX preview

and invested for the long term. What is your central message to BrandMAX delegates? Decide on your ... communications. What is your central message to BrandMAX delegates? My focus will be on how ROI is used ... relevance as 'the world's local bank'. What is your central message to BrandMAX delegates? Three ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.