All about ... Telling the truth
29 Mar 2012 | by Sue Unerman
like equals and offering improvement rather than entertainment and spin. The Scottish Government didn ...
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Things we like
29 Mar 2012
declare BGT the king of the talent shows. The Thinkbox sponsored-Government advertising debate We ... motion for debate was "Government advertising saves the country money", which provoked spirited ... Sinclair of The TaxPayers' Alliance and Matt Tee, the former Permanent Secretary for Government ...
Advertisers still hold concerns over transparency of media rebates
28 Mar 2012 | by Nick Batten
is not definitive, with central marketers from 32 multinational companies taking part, it still represents the best ...
BSkyB's The Cloud to provide Wi-Fi for London Overground
26 Mar 2012 | by Sarah Shearman
Junction and stations near the Olympic park in East London, including Hackney Central, Hackney Wick ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...
Real Radio partners Wowcher to launch daily deals service
22 Mar 2012 | by Nick Batten
The service, called Real Deals, will be available in Real Radio's broadcast regions of Wales, the North West, North East, Yorkshire and Central Scotland. It will launch on 2 April and will be promoted on-air and across the group's regional websites each day. Real Radio's move comes only days ...
MPs to propose using 'advertiser power' to control the press
21 Mar 2012 | by Arif Durrani
to the Government, equally Lord Leveson reports to the Government, and I think the Government will take account ... is about the most acceptable, where you have a backstop Government body, which is Ofcom, devolving ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
of wider plans, and is certainly benefiting from digital becoming more central to many campaigns. "It ...
Magazines continue to innovate, highlights Fipp report
19 Mar 2012 | by Nick Batten
readers scanned the centrally located QR code and placed it over the mouth of a pictured dictator ...
Media Bitch's Diary 15 March
15 Mar 2012 | by Media Bitch
in Grafton Way, just off Tottenham Court Road in central London on one of JCDecaux s sites. The poster ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
