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Making print and digital work together profitably: paywalls and politics

us to raise their profiles throughout existing government but crucially with a view to who will form ...

COI seeks agency for Directgov task

advertising campaign to increase traffic to the government website. There is no incumbent on the business. The campaign will also aim to reinforce the positioning of the site as the portal for all government-related content. The search for a digital agency comes after the Government decided to close 90 per cent of its ...

DCSF kicks off hunt for digital agency

The Government body is in the process of shortlisting six undisclosed shops to pitch for the business. The successful agency will be briefed to produce digital advertising campaigns aimed at changing attitudes towards alcohol among children, young people and their parents and carers ...

Neo@Ogilvy picks up Sony Bravia task

, the director of consumer marketing for TV and online marketing at Sony, said: "Search is now a central part ...

Govt rejects calls to curb Google dominance

LONDON - The Government has rejected pressure from MPs to weaken Google's domination of the online...search ad market to almost 90 per cent and demanding government action to prevent the "monopolisation ...

Tequila\ retains Carbon Trust DM and digital account

Tequila\ retained the account after triumphing in a pitch against other agencies on the Carbon Trust's digital and direct roster. The agency has been the incumbent on both accounts since April 2007. The Carbon Trust is a government-funded independent company that was formed in 2001 to encourage people ...

Tories create online "apology" from Gordon Brown

to be the last man standing, even in his own Government, who refuses to apologise for getting us into this mess ...

MPs seek curbs on Google

Politicians urge the Government to refer Google to Competition Commission....MPs are urging the Government to end Google's domination of the online search advertising market. Twenty-six MPs have signed a Commons motion expressing concern that Google has increased its share ... pricing or quality of service. "The Government should recognise that there is a potential problem ...

The Week: Media news - MPs come under digital fire

The Government has come under fire for wasting public money by recruiting a digital marketing...The director of digital engagement, who will have a salary of between £81,600 and £160,000, will encourage government departments to converse and collaborate with people through digital technology. The post has been deemed "a grotesque amount of public money to waste on a pointless job" by Conservative ...

Opinion: Perspective - Digital must be the way forward for a new-look COI

) that the digital revolution, and how the public interacts with government, has been the most exciting change of his...dealing with government), he's built a strong, effective and integrated agency, and he's one ... of government relations and bring the notoriously slow-moving COI into a fast-moving digital age ... of government communication, telling voters that it's good for them to do one thing, or bad to do another ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.