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Financial Times 'stay on top of the world' by DDB UK

The films were projected in 3D at New York s Grand Central station over 27-29 March to target commuters. Using a touch-sensitive floor mat, visitors could interact with the films. The work was created by Laura Brailsford and Sophie Knox. ...

Environmental Defence 'try to look pretty without poisoning yourself' by Open, Toronto

The campaign, by Open in Toronto, urges the Canadian government to ban the use of harmful ingredients in cosmetics. ...

Department for Communities and Local Government 'fire kills' by RKCR/Y&R

The Government is encouraging people to test their smoke alarms when they reset their clocks next...Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...

Green Party 'no joke' by glue Isobar

will fight to limit the damage of the cuts faced by local government and to vote for a party of genuine ...

Frank 'pablo's journey' by Mother London

The Facebook profile will continue the theme of the campaign with films of Pablo interviewing various parties connected with the cocaine trade - the first with a nightclub bouncer. The work aims to reinforce the campaign s central message that there is a darker side to coke. Pablo's profile can be found ...

Liberty 'where do they go?' by Will MacNeil

to highlight how the government's actions can jeopardise the privacy of people's personal data....The film, which is being used by leading campaigning group Liberty, aims to increase opposition to the government s identity cards proposal as well as generate awareness of how our personal data is being treated. The ad opens with sheets of paper filled with personal information flying out of an office window ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.