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Everything Everywhere and Stagecoach trial mobile contactless fares

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

Sainsbury's enters music download market

Selby, music manager at Sainsbury's, said: "Downloading made easy is central to our music offering ...

ISBA president Woods: Marketers must shape online regulation

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

, to government and the public sector, and to the UK economy as a whole, " they write. They argue ... use of data can bring significant benefits to consumers, to business, to government and the public ...

Google hires first head of marketing for Google+ in EMEA

next Monday (30 April) and will be based in Google's Central St Giles office in London. Google has ...

Taming the data deluge

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.