O2 courts UK developers to find new uses for NFC
16 Feb 2012 | by Sarah Shearman
platform. Winners will also be able to promote their app idea at an NFC-enabled outdoor site in central ...
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Vogue iPad app to go monthly in September
22 Feb 2012 | by Daniel Farey-Jones
will play a central part in our brands for as long as I can see," he said, while also claiming ...
Downing Street plans careers brand to target youth unemployment
14 Feb 2012 | by Sarah Shearman
career choices, as the government seeks to reduce youth unemployment....believe that this is best done by industry, not government, the brief said. Microsoft, Dairy Crest ...
Social brands: Betfair turns to comedy writers for social media
08 Feb 2012 | by Nicola Clark
Speaking at the Social Brands Conference in London today, Ben Carter, head of central online marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair Poker Twitter feed. "It is something of a social experiment," he explained, pointing to the fact ...
SHIFT: What marketers need to know about Facebook Timeline
11 Jan 2012 | by George Nimeh
subtle: a slight shift of an ad placement or a modification to the rules governing the way companies can ...
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
, and make it profitable. What do you think of the government's attempts to re-establish the nation ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...
Number 10 digital guru Nick Jones to chair judging at Revolution Awards
19 Dec 2011 | by Staff
to government guidance and standards on social media and digital engagement. Jones joins a growing panel ...
Heineken apes Diageo and signs major global Facebook ad partnership
08 Dec 2011 | by Gemma Charles
on Facebook is in line with the advertising codes and guidelines governing the communication of alcohol ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 Dec 2011
Sushma Sagar, senior brand manager, Banana Republic Why I like this I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
