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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

ISBA president Woods: Marketers must shape online regulation

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Ben & Jerry's renames ice-cream in support of gay marriage

The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...

Review of the Year: Top 10 marketing moments of 2011

on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

Heineken apes Diageo and signs major global Facebook ad partnership

on Facebook is in line with the advertising codes and guidelines governing the communication of alcohol ...

Experimentation with digital outdoor is on the rise

of digital screens is on the London Underground, where CBS Outdoor operates panels in 28 central Tube ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

179 Strawberry frog 2136 180 Comment Central 2109 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...

Brands line up Fairtrade Fortnight tie-in activity

participating brands include Sainsbury s, Nestl and Cadbury. Cotton is one of the central themes ...

Top 10 marketing moments of 2010

channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.