VisitScotland looks to stars for £140m Disney boost
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
VisitScotland and Disney will be promoting 'Brave', an animated film set in the Scottish Highlands, with 7m backing from the tourism body and the Scottish government. VisitScotland will advertise on television in the US for the first time in over 12 years, with the aim of using Disney's reach to convert ...



