Department for Communities and Local Government 'fire kills' by RKCR/Y&R
24 Oct 2011
The Government is encouraging people to test their smoke alarms when they reset their clocks next...Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...



