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Mars kicks off its Euro 2012 ad campaign

of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...

War of words between Francis Ingham and Keith Johnson over UKPAC withdrawal

and in-house consultants as the Government draws up plans for a statutory register of lobbyists. Ingham ... -handed government regulation of the profession. Johnson, director of policy and communications at the Society ...

29 under 29: Not the usual suspects

of place on the CV of an experienced practitioner. He is a comms counsel to senior government officials ... months. He also plays a lead role in day-to-day media management for the Isle of Man Government. Not bad ... of group government affairs, Kingfisher Goodwin is the youngest function head reporting ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached rules governing unfair trading by not disclosing which posts were sponsored. It is the first time the OFT has taken such enforcement action and the ruling will cover blogs and Twitter. The regulator ...

Careers: Redundancy... how I survived

After a tough couple of years for the corporate world, the axe is now falling on the public sector. The Government's Comprehensive Spending Review outlined the depth of cuts to public services and the news that 192 quangos are to be chopped. The cuts are set to have a major impact on public sector PROs ...

Introducing the Future 5

and the media flooded with commercial messages, finding one engaging central idea has become crucial. 'Many ...

Measurement: What next for measurement?

by both central and local government. There is a real appetite to learn how you evaluate work properly ... introduced radical changes to the way government PR is evaluated. This included the removal of AVEs from ... to educate government departments about the new metrics. Hickson ran a series of workshops explaining ...

Pharma comms chief warns healthcare PR professionals of social media pitfalls

Novartis Vaccines Diagnostics director of communications Jo Taylor was speaking at a PRWeek Conference in London last week. The one-day conference aimed to address frustrations within the healthcare communications industry that it cannot use social media in campaigns because of the strict guidelines governing ...

Election slogans failed to resonate with voters, survey finds

government, of any stripe, can survive for long in this hung and paralytic parliament, not now the third ...

Consumer healthcare expert believes a hung parliament need not impact PR industry

. If they are part of a future coalition government, what could happen to our public health marketing campaigns ... government, what could happen to our public health marketing campaigns and will it be up to brands to fill any void? Political pundits are frantically number crunching to predict what our next government ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.