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Tesco must find a new role for Clubcard

picture that no siloed scheme can rival. The UK government is backing this vision with its 'midata ...

Editor's comment: Clubcard: reinvent or face extinction

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Review of the Year: Top 10 marketing moments of 2011

on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

179 Strawberry frog 2136 180 Comment Central 2109 ...

Few consumers on warpath after cookies law change

for installing cookies were introduced on 26 May after the UK government adopted the EU Privacy and Electronic Communication directive. However the government stressed it would take a "phased in" approach and said ...

Marketers prepare for impact of Bailey childhood report

't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...

What digital marketers can learn from DM

always been central to the company's marketing, starting with acquisition through to maintaining regular ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...

Power 100: 100 to 50

for the Match brand and her understanding of what makes its members tick. By making marketing central to Match ...

Tesco refuses government Clubcard share plan

to the government, despite calls for the commercial sector to help compile the national census...., had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing, 2 March). It is understood the government wants access to brands' customer data to overhaul ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.