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Correction - GSK

Starcom MediaVest Group continues to handle the business in Central and Eastern Europe. We apologise ...

ASA rules against coffee ad due to misleading health claims

The ad provided several examples of how drinking coffee could improve health and well-being, however there was no scientific evidence. A reader complained that the information was ambiguous as it implied for example, that 4-5 cups of coffee a day offered similar benefits as the government recommended ...

The Work: New Campaigns - UK

Media agency: Walker Media Exposure: Local TV, Central, East and Yorkshire THE LOWDOWN A beat ...

The Work: New Campaigns - UK

Media agency: Walker Media Exposure: Local TV, Central, East and Yorkshire THE LOWDOWN A beat ...

The Week: Advertising news - Coke unveils new strapline

According to Coca-Cola, music will play a central role in the work and a new track, a collaboration by a number of famous acts created for one of the ads, will be released as a single. The strapline "open happiness" is an evolution of the "Coke side of life", a campaign that featured the ads "video ...

The World: Sydney - Ban on junk-food ads might be counterproductive

In October, the government's Preventative Health Taskforce proposed the removal of ads for unhealthy foods from TV between 6am and 9pm. But research has shown that a ban would stifle the innovation and introduction of "heathier-for-you" food options for Australian consumers. Glen Wiggs, FAR's director, said ...

The Week: Advertising news - AMV lined up for booze task

As part of the Government's Project 10 initiative, launched in November to tackle the misuse of alcohol, companies such as Bacardi Brown-Forman and Diageo are looking to develop a nationwide campaign that portrays binge-drinking as socially unacceptable. ...

The Work: New campaigns - UK

Post-production: Glassworks Audio Post-production: Grand Central Exposure: UK TV THE LOWDOWN ...

Pernod Ricard reviews global Wyborowa ad account

The review is at the longlist stage, with initial meetings expected to take place in the coming weeks. The pitch brief is expected to be based around pushing the brand in key European markets. However, the full ?account will also cover Central and Latin America as well as Asia. It is thought ...

Sainsbury's five-a-day TV ad axed

of the Government recommendation. Sainsbury s said the voiceover in the ad was very clear in its message ... shown in the ad would count towards the Government s five-a-day recommendation and some wouldn t ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.