to remove filtersUnilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...
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Axe 'destiny' by ponce buenos aires
01 Dec 2009
The ad will be launched in Central and East Europe. The production company is Prettybird based in Los Angeles and the commercial was directed by Paul Hunter. ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... unhealthy foods has been a long-standing problem for policy makers and is central to the whole debate ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
Following the Government's decision to consult on 'debranding' cigarette packets, we gather...Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no ... controls the Government has put in place to try and stop young people getting access to cigarettes ... case for recompense and compensation. "We don t try to tell Government how to regulate tobacco - what ...
Govt wants tobacco firms 'to have no business' in UK
13 Apr 2012 | by Matthew Chapman
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no...The Government will launch the consultation on Monday (16 April) in order to work out whether ... the Celebration Pack. The news comes as the Government becomes increasingly aggressive in its moves to stamp ... , started legal proceedings against the Australian government's passing of legislation to make plain ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
and ISBA president, was more optimistic. 'It feels that the pressure from government has decreased rather than increased,' he said. Woods praised the government for being 'much more interested in partnering ... the central role a campaign director plays as a company embarks on major multi-discipline marketing drives ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
because of the savings achieved, but because the stifling reins of central control will be loosened ... -age collaborative central manager would yearn for a bit of old-fashioned command. For talented local people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
